The origins of Timex will take you to Naugatuck in Connecticut, which is also known as the Switzerland of America mainly because of the high precision and excellent quality that have been produced in this region. In 1850, Waterbury Clock launched a wrist watch which was within the reach of the American working class, and met with instant success. The watches were still of impeccable quality and stylishly designed; however, instead of expensive casings and dials, they were simple consisting of stamped brass mvements which were possible to be marketed at low-cost due mass production.
The success of this innovation prompted the Company (Waterbury Clock) to produce yet another first in 1880, i.e. the first low cost mechanical watch which is once again a runaway success. In fact, records show that this watch sold more than any other companies in the world. This watch became so popular that the demands for it came from Europe, Africa, North America and even Japan. At that time, Timex was still unknown to the world. The year 1900 saw another great innovation, which (like its predecessors) sold more than the wildest expectation of its manufacturers: the Yankee pocket watch, which sold at that time more than 40 million pieces worldwide.
In 1930, the Waterbury Clock reached its peak and looked like it was going down. It was at the time they signed a very unusual contract with the world famous and hugely popular Disney Productions for special type of promotional watch with Disney characters on it. This decision of the would-be Timex was excellent, as it turned the company around and it re-established it among the leaders of watch manufacturers of the world. The Disney watches would stay on the top of the best sellers for more than six-decades, a defeat that has yet to be accomplished by any other watch.
In 1940, when WWII was underway, the company was rendered as US Time Company, and dedicated itself to manufacturing equiptment for the war such as timed artillery, anti-aircraft machinery, and others with the same precision and impeccable quality they dedicated to their watches over the past eight decades. In 1950, the US Time became known as Timex; this is the name this company has been using ever since. This same year, the Comapany launched a wonderfully economical, yet exceptionally efficient, mechanical mass produced wrist watch.
Thanks to their wealth of experience earned during the WWII production of high precision artillery, this watch's most remarkable attributes were passing the tremendous torture tests it was subjected to. This contributed to advertisement campaign which boosted its sales right through the roof people were encouraged to suggest how they wanted this watch to be tested, and after every test the watch was still ticking.
Today, Timex is still a leader in technology with the unmatched yet Indiglo light, which gives the watch the appearance of having light on all the time (though in reality, it isn't). This is possible with the help of a sophisticated procedure where a hologram type material is infused into the dial of the analogue and digital watches alike.